Communications Specialist

Job Description

Communications Specialist – Help Shape Our Story

Are you passionate about PR, storytelling and content that truly connects? Do you want to help shape a narrative that matters, especially when it really counts? Then we’d love to hear from you.

At Lifeways, one of the UK’s largest providers of support for adults with diverse and complex needs, we’re looking for a talented Communications Specialist who can craft engaging stories, build media relationships, and drive digital content that informs, inspires, and builds trust.

This role comes at a crucial time for our organisation. We're committed to doing better—being open, accountable, and reflective. We want to share more about the great work we do, the people we support, and the steps we’re taking to improve through our transformation. We have over 9000 team members and each of them deserves to have their story told. This is more than a comms job—it’s a chance to be part of real change.

What You’ll Be Doing:

• Shaping honest, powerful stories – Writing articles, case studies, and press releases that reflect both the challenges and impact of our work.
• Leading our external comms presence – Managing social media with content that’s authentic, informative and engaging.
• Bringing stories to life – Filming, editing, or producing videos and podcasts that connect with audiences.
• Securing coverage that matters – Pitching relevant stories, building relationships, and finding opportunities to represent Lifeways in the media.
• Supporting key publications – Helping to shape a narrative for our Annual Report and other flagship communications.
• Creating compelling visuals – Working with photography, video, and design tools to make our messaging stand out.

What We’re Looking For:

• A natural storyteller with a flair for writing content that connects.
• Someone with strong PR experience, who understands the importance of reputation, transparency and tone.
• A content creator who’s comfortable working across different formats—from web copy to video and audio.
• A confident communicator who can work with people at all levels, from frontline teams to senior leadership.
• Skilled in Canva, Adobe Creative Suite or similar tools.

Your Experience:

• 5+ years in a similar communications, PR or media role.
• Strong writing and editorial skills with a portfolio to show.
• Understanding of how to navigate communications in complex or sensitive environments.
• A full driving licence—because stories don’t just happen at HQ.

Bonus Points If You:

• Have worked in health, social care, public or not-for-profit sectors.
• Can turn a complex issue into a clear, compelling narrative.
• Have experience managing crisis comms or sensitive media inquiries.

Why Join Us?

This is your opportunity to shape how Lifeways tells its story—authentically and with impact. You’ll be joining a business at a turning point, with the chance to help influence its future. It’s meaningful work, with a creative challenge—and you’ll be part of a supportive, passionate team who care deeply about getting it right.

Apply now and help us tell the story that matters.